Marketing Daily
Wednesday, April 2, 2008
  • Trucks, SUVs Were A Drag On Sales In March

    [Automotive] If there was a winner last month, it was Honda, which drove overall combined Honda/Acura sales up 4.2% because of strong take for … Read the whole story

  • Top 10 Companies By '07 Ad Spend

    Advertising spending across monitored media for the top 10 companies in 2007 reached $17.9 billion, down an average of 4% from 2006. Company2007 ($mil)Vs. … Read the whole story

  • At CTIA: Awareness Campaign To Highlight Wireless Industry

    [Technology] The industry needs to listen more closely to consumers and respond quickly, otherwise, "we get uninvited potential intrusion by regulators," Verizon Wireless' Lowell … Read the whole story

  • Still Struggling, Talbots Targets Bigger Women In New Plan

    [Retail] Just as Coldwater Creek, its rival, admitted to investors recently, Talbots concedes that much of its problem is due to unappealing merchandise. So … Read the whole story

  • A Chat With Finbarr O'Neill, Now At J.D. Power

    [Automotive] "We are looking to expand upstream and not just be retrospective; but also extracting from the data information that will be helpful initially, … Read the whole story

  • Wal-Mart Launches Biggest Green Assault Ever

    [Retail] And it's doing it with a wallet-friendly twist: Seven new TV spots extol the environmental virtues of products, while emphasizing how affordable they … Read the whole story