Advertising spending across monitored media for the top 10 companies in 2007 reached $17.9 billion, down an average of 4% from 2006.
| Company | 2007
($mil) | Vs.
'06 | Vs.
'06 |
|---|
| P&G | $3,728 | $205 | 6% |
| AT&T Inc. | $2,151 | $40 | 2% |
GM
| $2,028 | -$267 | -12% |
| Ford |
$1,761 | -$70 | -4% |
| Verizon | $1,659 | $96 |
6% |
| Time Warner | $1,467 | -$232 | -14% |
| Cerberus | $1,363
| -$144 | -10% |
| J&J | $1,291 | -$109 |
-8% |
| Toyota | $1,255 | -$97 | -7% |
| Walt Disney |
$1,191 | -$111 | -9% |
| Total Top 10 | $17,895 | -$688 | -4% |
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Source: Nielsen Monitor-Plus Based on spending estimates in the following media: Network TV, Cable TV, Spot TV, Syndicated TV,
Hispanic TV, Nat'l/Local Magazine, Network/Spot Radio, Outdoor, Coupons (CPGs only), Nat'l/Local Newspapers (display ads only), Nat'l/Local Sunday Supplements