• by Fern Siegel , Yesterday

Colgate used claymation to underscore a universal experience: People often leave their toothbrushes at home when traveling.

Toe Jam films created three Instagram videos, a playful twist on "Home Alone." They are:

The Travel-Size Conspiracy: A full-size toothpaste spirals into a conspiracy theory about being replaced by travel minis.

The Prank Call Problem: Toothbrush + toothpaste make prank calls to humans.

The Bathroom Holiday Concert: When the family leaves, the bathroom turns into a chaotic rock concert.

“Instead of telling that story from the traveler’s point of view, we asked what it might feel like for the products left behind. That shift opened the door to a playful, character-driven approach that felt fresh and entertaining for the holidays,” Rebecca Keszkowski, Colgate-Palmolive director of social, influencer/communications, told Out to Launch.