[Retail] "In past recessions, we've learned that as long as consumers aren't worried about job security, it doesn't take much more than a good … Read the whole story
It's true. Advertising agencies (or whatever you want to call us these days) can be down right annoying in our persistent pursuit of finding … Read the whole story
[Transportation] "One of the loyalty laws is that people who are loyal to brands are six times more willing to give the brand the … Read the whole story
[Packaged Goods] The campaign comprises national television, local radio, weekly news and national print, and online advertising. "We also have an extensive public relations … Read the whole story
[Research] With marketers also wrestling with integration-associated issues ranging from internal organizational structures and politics to determining what roles various types of agencies should … Read the whole story
[Restaurants] "We're seeing a lot of inquiries about our frequency card programs and in registration for our perks program," says Frances Allen, brand marketing … Read the whole story
[Awards] "Each year, the PMA Reggie Awards honors some of the most creative, well-executed, results-driven integrated marketing campaigns," said Bonnie Carlson, president of the … Read the whole story