Marketing Daily
Friday, April 25, 2008
  • Consumers Cut Back On Everything But Driving, Study Finds

    [Trends] "Gas prices are already affecting vehicle sales in every segment, and traditional sport utility vehicles have been especially hard hit," says Kelley Blue … Read the whole story

  • How Gas Prices Affect Shopping Habits

    Oct Apr +/- Eat out less often 38% 53% +15 Carpool or find alternative means of transportation 10% 15% +5 Delay purchase of new … Read the whole story

  • Group Asks Burger King To Pull 'Iron Man' Kids' Meal Toy

    [Restaurant] Paramount made the agreement with Burger King, and the film industry should be held equally responsible, says the Campaign for a Commercial-Free Childhood's … Read the whole story

  • Even The Rich Feel Pinched, Await New Presidential Leadership

    [Retail] What that means for marketers is that these consumers are going to be more resistant to luxury messages. While 41% of luxury consumers … Read the whole story

  • KFC Embeds 'Secret Image' In TV Ads, POP Posters

    [Restaurants] KFC is spreading word of the promotion by emailing its Colonel's Club, which has nearly 1 million members, a spokesperson says, and at … Read the whole story

  • Newspaper Ads Spur Web Activity, Say NAA, Google

    Research Newspaper advertising drives consumers to the Web to find out more information about products, according to a report from the Newspaper Association of … Read the whole story