[Automotive] "One thing that sports does for us real well is to get to the key neighborhood influencers -- car experts," says Clark Wood/VP/marketing. … Read the whole story

Marketing in the Internet Age is a dynamic endeavor, but fortunately, more actionable data is available than ever before to help chart your path. … Read the whole story

[Retail] Boston sites have featured sea monsters (from the New England Aquarium), twirling cell phones (Verizon) and even windows (the Museum of Fine Arts … Read the whole story

[Financial Services] "It's a common misconception among Gen Xers that you need hundreds of thousands of dollars to invest," Schwab's Ilkay Can says. "We … Read the whole story

[Beverages] For fans in Latin America and among Hispanic Americans, boxing is the second-most popular sport after football (soccer). Says Arturo Vargas, events and … Read the whole story

[Mobile] Consensus came fairly easy for the mobile web banner and the text messaging guidelines, but deciding on downloadable content and multimedia messaging service … Read the whole story

[Trends] The frequency of branded entertainment on TV doesn't seem to be near its limits. "It's as far as the viewer will allow you … Read the whole story