[Automotive] "Volkswagen's proactive involvement with D.C. United helps us establish a significant presence in the greater D.C. community and the Mid-Atlantic region--strategically important markets … Read the whole story

With increasing pressure on innovation spending during the down cycle, companies are at risk of over-relying on a pipeline of short-term idea extensions that … Read the whole story

[Telecom] A focus on the future aims to communicate to consumers that Yellowbook will provide information regardless of the medium, as businesses continue to … Read the whole story

[Retail] "We were looking for ways to expand our marketing approach, and the Internet is a great way to do that," says The SAK's … Read the whole story

[Automotive] Edmunds.com's Jesse Toprak explains that some exceptionally high incentive numbers on SUVs are being balanced by shrinking incentives on small sippers like Honda … Read the whole story

[Restaurants] The marketing support includes TV, radio, print, PR, email blast and online banners. As part of the launch, McDonald's is inviting consumers to … Read the whole story

[Research] The majority of Americans (53%) would pay more for an environmentally friendly product--and 36% say they have changed their personal behavior to benefit … Read the whole story