[Automotive] GMC division is launching a grassroots effort to promote its Acadia crossover. The campaign, which runs this month at shopping centers and cafes, … Read the whole story

In what he termed the bicycle industry's skewed sense of priorities, he said that manufacturers spend 3.9% of sales on marketing, 1.6% on product … Read the whole story

[Financial Services] The program is meant to capture a Nascar fan's natural affinity for individual drivers and their personalities, the bank's Joe Goode says. … Read the whole story

[Retail] "This is our luxury brand," says the VP of office supply marketing, "the best brand in our portfolio. So it's sold in a … Read the whole story

[Sports] The strategy relies on pre-selling merchandise at NHL.com to capture customer information, gauge interest in merchandise for specific teams, and increase revenue from … Read the whole story

[Automotive] The :30 TV spot, "Talk," showcases a confident and chatty woman fishing with her husband, whose annoyance mounts with her continuous commentary while … Read the whole story