[Entertainment] Amy Shea, EVP at branding firm Brand Keys, says the company connected the product and the brand to consumers' life experience by getting … Read the whole story

[Automotive] In a study, Toyota and Ford are tied in most segments, each having three vehicles on top. "We look at how many problems … Read the whole story

[Food] The campaign, tied in with a space adventure featuring cartoon character "C. Rex," includes 38 million boxes in grocery stores nationwide and is … Read the whole story

Use these five best practices to insulate your company from potential skeptics. Read the whole story

[Retail] The company says it chose a persona with broad demographic appeal, "representing the true cross-section of the American public that Sears embodies, and … Read the whole story

[Packaged Goods] The ads bow Monday during the NHL Finals on NBC and will air later in the week during the NBA Finals on … Read the whole story

[Research] The Promotion Marketing Association's Bonnie Carlson says that, done right, shopper marketing "is all about making it easy for shoppers, so things like … Read the whole story

[Automotive] Veteran automotive marketer Steve Wilhite has joined Jumpstart Automotive Media in the newly created position of president. Wilhite, who has held high-level positions … Read the whole story