Top of The News
by Sarah Mahoney
At the ANA's Masters of Marketing, execs offered candid insights into what got stale and what caught fire. Read the whole story

SPIRITS
by Teresa Buyikian
Ad shows a house party where a bottle of Courvoisier is passed around by guest after guest. Now-empty bottle then returns to the host. Read the whole story

PHARMA
by Les Luchter
Each T-shirt is "a unifying symbol" for those with one of three specific skin and inflammatory conditions, said UCB's Brittany Blair. Read the whole story

COFFEE CHAIN
by Teresa Buyikian
A copywriter describes how warm and comfortable his "second home" is at his local Coffee Bean in the brand's "Make It Yours" social campaign. Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
Musical ads star Walton Goggins, Jason Sudeikis and that famous Members Only jacket. Read the whole story
by Fern Siegel
The ad features a group of mechanics discussing their ultimate dreams. Read the whole story
by Steve McClellan
The award followed an eight-month review led by consultant Equity and involving multiple holding companies. Read the whole story
by Steve McClellan
"Enterprise demand for productivity gains and AI transformation will split the independent agency market in two," the firm states. Read the whole story
by Steve McClellan
Former agency executive Tracy Brady has joined The Sundance Institute in the newly created role of Chief Marketing, Brand and Communications Officer. She will … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
It's your app notification, with open rates that can run from 50% to 75%. But notes need to be in service to the consumer, … Read the whole story