Marketing Daily
Tuesday, June 10, 2008
  • Sustainability Initiatives Contributing To CPG's Bottom Lines

    [Research] The biggest challenge facing CPGs is how to offset rising commodities prices while preserving long-term growth prospects, and their three main points of … Read the whole story

  • Happy Birthday, Les Paul

    Les Paul is a living master, a consummate performer still, and for older fans, one half of the '50s hit-making team Les Paul and … Read the whole story

  • HP Pulls Creative Marketing Strings With 'Panda' Campaign

    [Electronics] "Everyone has a movie hero inside who wants to enjoy Hollywood, even if you have a very data-intensive job," says Kerry Chrapliwy, senior … Read the whole story

  • Ford Bows Flex Campaign To Prep For Summer Launch

    [Automotive] Usha Raghavachari, Ford's crossover marketing communications manager, says the company's market research suggests the vehicle will appeal to young single men and families … Read the whole story

  • Mintel: Insurance Firms Need To Educate On Long-Term Coverage

    [Financial Services] A straightforward message about the possibility of needing long-term care and how much it can cost without insurance would probably do the … Read the whole story

  • Starbucks Intros Two Hours Of Free WiFi In Rewards

    [Restaurants] Those who join by July 14 will receive a complimentary beverage of their choice, and all members can now enjoy up to two … Read the whole story