[Retail] Licensing continues to be a significant sales driver in both toys and video games, reports NPD Group. In dollar sales, almost half -44%--of … Read the whole story

Barbie Cars The Movie Disney All Other Disney Princess Dora The Explorer Hannah Montana Sesame Street Spider-Man Star Wars Thomas And Friends In alphabetical … Read the whole story

[Financial Services] "The great thing about tennis is its appeal scales single people and families and all levels of affluence," says HSBC's Kevin Martin. … Read the whole story

[Food] "M&M;'s has a personal relationship with consumers," agrees Lynne Doll, president of PR firm Rogers Group. "Everyone has his or her favorite color-I … Read the whole story

[Pharma] Putting a doctor in an ad doesn't convey effectiveness or safety. According to the Rodale survey, three-quarters of American consumers said having a … Read the whole story

[Research] "The recent drive toward healthy and green living has consumers placing a high degree of trust in the 'all natural' claim for personal … Read the whole story

[Retail] Driving immediate sales is not the retailer's primary goal. According to Buck Krawczyk, VP/marketing at Powered, real value stems from two main areas--giving … Read the whole story