Marketing Daily
Wednesday, June 11, 2008
  • What A Character! Licensing Revenues Holding Their Own

    [Retail] Licensing continues to be a significant sales driver in both toys and video games, reports NPD Group. In dollar sales, almost half -44%--of … Read the whole story

  • Top 10 Toy Licenses

    Barbie Cars The Movie Disney All Other Disney Princess Dora The Explorer Hannah Montana Sesame Street Spider-Man Star Wars Thomas And Friends In alphabetical … Read the whole story

  • HSBC Outlines Wimbledon Sponsorship Activities

    [Financial Services] "The great thing about tennis is its appeal scales single people and families and all levels of affluence," says HSBC's Kevin Martin. … Read the whole story

  • M&M's Goes Tongue-In-Cheek For Ice Cream Treats Introduction

    [Food] "M&M;'s has a personal relationship with consumers," agrees Lynne Doll, president of PR firm Rogers Group. "Everyone has his or her favorite color-I … Read the whole story

  • Despite Controversy Over Rules, DTC Ads Seen As Effective

    [Pharma] Putting a doctor in an ad doesn't convey effectiveness or safety. According to the Rodale survey, three-quarters of American consumers said having a … Read the whole story

  • Organic/Natural Products Enjoy 35% Market Growth, Per Study

    [Research] "The recent drive toward healthy and green living has consumers placing a high degree of trust in the 'all natural' claim for personal … Read the whole story

  • RadioShack Aims To Boost Father's Day Sales With Lessons

    [Retail] Driving immediate sales is not the retailer's primary goal. According to Buck Krawczyk, VP/marketing at Powered, real value stems from two main areas--giving … Read the whole story