[Electronics] Sponsorships like the film festival give brands the platform to demonstrate high-tech gadgets without confusing consumers with geek talk that they may not … Read the whole story

[Packaged Goods] Starting this month, the Dial Corporation brand will wrap its Right Guard Xtreme and Sport products in NBA-themed packaging. Also on tap: … Read the whole story

[Retail] Puma is promoting with press, posters and online advertising. A mobile media banner ad campaign is also running in select markets. All ads … Read the whole story

[Pharma] Mega-launches such as Lipitor, Celebrex, Vioxx and Viagra--all of which produced upwards of $1 billion in their first 12 to 18 months--have raised … Read the whole story

[Retail] It goes without saying that both Home Depot and Lowe's, already positioned as Dad's dream emporiums, are offering plenty of promotions, both online … Read the whole story

Much like our old summer fantasies, vacation spots each have their own aura - their own brand. Destinations are not simply dots on a … Read the whole story

[Trends] "Enduring concerns about economic conditions and consumer spending behavior continued to cast a pall over the advertising market during the first quarter," says … Read the whole story