Marketing Daily
Wednesday, June 18, 2008
  • Hershey Hikes Ad Spend For New Consumer-Centric Strategy

    [Food] Hershey will move away from "pushing variety" into the marketplace, and instead focus on sharpening brand positioning and messaging for core brands, portfolio … Read the whole story

  • Top 10 Category Spending In Q1 '08 Vs. Q1 '07

    Q1'08Q1'07%+/- Auto$2,696$2,941-8.32 Pharma$1,312$1,3100.13 Auto Dlrshps$1,114$1,1100.38 QSR$1,028$9854.36 Phone Svcs-Wireless$972$976-0.38 Motion Picture$957$968-1.14 Dept. Store$717$721-0.44 Direct Resp.Product$670$57716.07 Credit Card Services$473$4378.23 Fin'l-InvstmtSvces$455$4198.53 Top 10$10,395$10,444-0.47 Source: Nielsen Monitor-Plus (figures … Read the whole story

  • LG Dangles 50Gs In National Texting Championship

    [Telecom] New this year, the competition integrates with the June 24 episode of MTV's "A Shot at Love 2L Happy Hour, the Reunion." During … Read the whole story

  • Soccer's Beckham To Reappear In Armani Underwear Ads

    [Packaged Goods] The effort will have an early teaser this week with a mural at Macy's in San Francisco. Beckham will be on hand … Read the whole story

  • Best Buy Bucks Trend, Gains Record Market Share

    [Retail] Online sales were especially strong, with revenues gaining 30% for the quarter. Best Buy operates about 600 Best Buy Mobile locations within its … Read the whole story

  • Amana Goes After Champagne Tastes, Beer Budgets

    [Electronics] Whirlpool is trying to reach the savvy appliance buyer "who has come of age with Target and Ikea and knows it is possible … Read the whole story

  • July 4th Fizzle: Gas Prices To Keep Consumers On Short Leash

    [Retail] A new survey just released by the National Retail Federation finds that consumers are already anticipating gas price hikes, and downsizing their Independence … Read the whole story