[Packaged Goods] The American Legacy Foundation's "truth" campaign, aimed at preventing kids from lighting up, is taking a shot at viral marketing. Read the whole story

1 Walt Disney Attractions, 116.5 million* 2 Merlin Entertainment Group, 32.1 million 3 Universal Studios Recreation Group, 26.4 million 4 Six Flags Inc., 24.9 … Read the whole story

[Financial Services] With less than a month to go before the opening ceremonies of the Olympic Games in Beijing, Visa is expecting consumers to … Read the whole story

[Telecom] Verizon Wireless is relying on a mix of word of mouth, blog chatter and local newspaper and radio ads to attract attention to … Read the whole story

[Automotive] American Suzuki has been featuring its motorcycles in its car and SUV commercials since 2006. The auto manufacturer is now counting on its … Read the whole story

[Food and Beverage] Nutraceuticals -- food and beverages that claim to enhance appearance, revive mental acuity and increase resistance to disease -- have reached … Read the whole story

[Retail] TNS is unveiling a new way to measure grocery-store behavior, one it says will give both grocery retailers and packaged-goods marketers new insight … Read the whole story