Marketing Daily
Friday, July 25, 2008
  • OfficeMax Puts Power Of Penny To Test In Campaign

    [Retail] Over the next two weeks, OfficeMax's "Power to the Penny" campaign will launch TV spots using "Penny Prank" footage, radio spots featuring improv ... Read the whole story

  • Who's Eating At Fast-Food Restaurants?

    1. Lafayette, Ind. 2. Rochester, Minn./Mason City, Iowa 3. Cedar Rapids/Waterloo/Iowa City/Dubuque, Iowa 4. Detroit 5. St. Joseph, Mo. 6. Omaha, Neb. 7. Champaign/Springfield/Decatur, ... Read the whole story

  • Packaged Facts Finds Kids Take Lead On Green Purchases

    [Research] Half of 6- to-8-year-olds encourage their parents to buy green products--with Hispanic children leading other demographics by a wide margin. The Hispanic kids' ... Read the whole story

  • American Express Expands 'Members Project' Parameters

    [Financial Services] "We're putting more focus in how we leverage online," says Belinda Lang, vice president of consumer marketing strategy at American Express. "We're ... Read the whole story

  • Strong Sales Of TV Converter Boxes Boost Radio Shack Results

    [Retail] Even though results are improving in its Sprint postpaid business, that line is still a major drag on results. Excluding Sprint postpaid and ... Read the whole story

  • American Express Sponsors AOL Music Tour Site

    [Financial Services] Card holders get special discounts at www.tourtracker.com. The site's goal is twofold: First, to be a one-stop destination for music fans looking ... Read the whole story