[Financial Services] At the heart of the promotion is a contest in which consumers are encouraged to nominate, via an Advance America-sponsored microsite www.whoisthereforyou.com, … Read the whole story

Finding oneself in an ad unexpectedly is a worrisome prospect. I enjoy Facebook and the fun my friends and I have therein. And I … Read the whole story

[Retail] "The timing just worked out so that it was a terrific opportunity," says Fox's SVP of corporate and marketing communications. The $25 million, … Read the whole story

[Entertainment] Determining the type of media Cole's team of nine buys begins by defining the audience, from age to gender, targeting the easiest segment … Read the whole story

[Food] Quick Service Restaurants, which have captured nearly 80% of total lunch business thanks to the convenience factor, are being most affected by the … Read the whole story