Marketing Daily
Tuesday, July 29, 2008
  • Advance America Buffs Image With New Ads, Online Contest

    [Financial Services] At the heart of the promotion is a contest in which consumers are encouraged to nominate, via an Advance America-sponsored microsite, … Read the whole story

  • What Is Stuart Elliott Doing On Facebook Shilling For Canadian Club?

    Finding oneself in an ad unexpectedly is a worrisome prospect. I enjoy Facebook and the fun my friends and I have therein. And I … Read the whole story

  • Macy's, Fox And L'Oreal Go Whole-Hog With Horton

    [Retail] "The timing just worked out so that it was a terrific opportunity," says Fox's SVP of corporate and marketing communications. The $25 million, … Read the whole story

  • Universal's Suzanne Cole On Grabbing Attention

    [Entertainment] Determining the type of media Cole's team of nine buys begins by defining the audience, from age to gender, targeting the easiest segment … Read the whole story

  • Bagged Lunches Adding To Restaurant Slowdown

    [Food] Quick Service Restaurants, which have captured nearly 80% of total lunch business thanks to the convenience factor, are being most affected by the … Read the whole story