Marketing Daily
Tuesday, August 5, 2008
  • Activist Group Decries Calories In QSR Kids' Meals

    [Restaurants] The National Restaurant Association, which represents more than 945,000 restaurants across the country, said the CSPI's study failed to acknowledge the role of … Read the whole story

  • Connecting The Dots In China

    For marketers wanting to do business in China (especially, but not only during the Olympics), there are some key rules. You need to approach … Read the whole story

  • Burlington Coat Factory Uses Brand-Conscious Ads

    [Retail] These spots, says the company's EVP for marketing and advertising, position the BCF "as offering the best of both worlds. We've got the … Read the whole story

  • AT&T Touts Its Globalness As Olympics Fever Rises

    [Telecom] "We want to drive awareness about our attractive international rates and educate customers about the importance of making sure their device is activated … Read the whole story

  • Social Networking, Texting, Cell Phones Impact Email Effectiveness

    [Research] Lack of relevance continues to be the top reason for unsubscribing, with 50% of total email users reporting that they unsubscribe when the … Read the whole story

  • Complex Targets Skateboard Fiends With Sneaker Promotion

    [Sports] Complex.com on Monday kicked off a branded promotion tied to the X Games, aimed squarely at skateboard fans who also happen to be … Read the whole story