Marketing Daily
Friday, August 22, 2008
  • Study: Marketers' Budgets Likely To Plunge Further

    A new survey finds that 53% of major marketers expect their ad budgets will be reduced within the next six months because of the ... Read the whole story

  • Top 10 Vegetarian- Friendly Ballparks

    1. Citizens Bank Park (Philadelphia Phillies) 2. AT&T Park (San Francisco Giants) 3. Safeco Field (Seattle Mariners) 4. PETCO Park (San Diego Padres) 5. ... Read the whole story

  • Dead Brands Are One Thing, But How Many Are Comatose?

    Kellogg Company's decision to at least temporarily revive the Hydrox brand--the 100th anniversary, limited-edition cookies started hitting shelves this week--raises a number of oft-analyzed ... Read the whole story

  • Electronics Coalition Targets Samsung For Use Of Toxic Metals

    The Electronics TakeBack Coalition has launched a marketing campaign attacking Samsung for what it considers a weak stance on environmental protection and electronics recycling. ... Read the whole story

  • Smucker's Shifts Top Positions in Prep for Folgers Integration

    The J.M. Smucker Company, which had previously indicated that it would be shifting top management responsibilities as part of the imminent integration of the ... Read the whole story

  • Callaway Golf Taps Eleven As AOR

    Callaway Golf has tapped San Francisco-based independent Eleven as AOR for creative and strategy on brand and products. Eleven won the business from Y&R ... Read the whole story