FOOD
by Karlene Lukovitz
If successful, the soup line will be another example of Campbell's mastery of using V8's clearly defined brand mission--"To help more people get more … Read the whole story
-
by
The Top 10 cities in which adults who have colored their hair at home in the last six months live: 1. Miami/ Ft. Lauderdale, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"What has held Honda back is having a hybrid product that isn't unique enough. The Insight will do that," says an industry expert. "Hybrid … Read the whole story
FINANCIAL SERVICES
by Aaron Baar
"We had to feel confident the message was going to carry over [into TV]," says Justine Fedak, senior vice president of marketing at Harris, … Read the whole story
BEVERAGES
by Laurie Sullivan
The five-year commitment, at a combined price of $250 million, aims to combat childhood obesity with fitness and nutrition. This initiative inspires youth to … Read the whole story
RESEARCH
by Karl Greenberg
According to the Mendelsohn survey, this is what, in descending order, the really rich buy: home-related items; apparel; travel; leisure, entertainment and dining; personal … Read the whole story
RETAIL
by Tameka Kee
Real-world retailers like Kohl's and Sears went virtual to help boost back-to-school sales this year, setting up shop and shilling their wares in kid-friendly … Read the whole story