If successful, the soup line will be another example of Campbell's mastery of using V8's clearly defined brand mission--"To help more people get more … Read the whole story

"What has held Honda back is having a hybrid product that isn't unique enough. The Insight will do that," says an industry expert. "Hybrid … Read the whole story

"We had to feel confident the message was going to carry over [into TV]," says Justine Fedak, senior vice president of marketing at Harris, … Read the whole story

The five-year commitment, at a combined price of $250 million, aims to combat childhood obesity with fitness and nutrition. This initiative inspires youth to … Read the whole story