MediaPost Publications - Marketing Daily 09/15/2008

RETAIL
New Walmart Ads Focus On Combined Savings
by Karl Greenberg
Spokesperson Melissa O'Brien says this is the first such campaign for the company. "There have been specific items for which we have ads showing … Read the whole story
COMMENTARY
Can't Sell Records? Fashion Is The Next Big Thing
by Sarah Mahoney, Staff Writer
What with CD sales continuing to plummet and concert ticket sales languishing, it turns out that savvier musicians recognize that they're just a few … Read the whole story

ELECTRONICS
Vizio Rebrands, From Discount/Value To High End/Affordable
by Laurie Sullivan
"We want consumers to associate premiere audio quality, along with images, when they think about Vizio," says Jason Wulfsohn, creative director at ONE/x, the … Read the whole story
FINANCIAL SERVICES
Banks Have Opportunity In Diehard Home Owner Wannabes
by Aaron Baar
According to Mintel, Echo Boomers (those ages 13-30), African-American and Hispanic consumers plan to buy a house within the next five years. While only … Read the whole story
RESTAURANTS
Krispy Kreme Squeaks Into The Black, But Still Struggling
by Karlene Lukovitz
"Krispy Kreme's popularity exploded around 2000, but the concept is no longer novel to consumers," research analyst Christopher Shanahan says. "During the growth period, … Read the whole story
RETAIL
NPD: Worldwide, Toy Sales Up, But Down In U.S.
by Karl Greenberg
The firm predicts the U.S. toy market will recover, generating 8.8% sales growth by 2010. What will drive sales growth? "The biggest impact is … Read the whole story