Marketing Daily
Wednesday, September 17, 2008
  • Microsoft Ad Buzz Has Been A Mixed Bag So Far

    Nearly two weeks since Microsoft launched the $300 million advertising campaign featuring Jerry Seinfeld and Bill Gates, it appears that consumers can't make up ... Read the whole story

  • Top 10 Brands In Product Placement

    On Broadcast TV, Jan.-June 2008 1 Coca-Cola 2 24-Hour Fitness 3 Chef Revival 4 AT&T; 5 Pussycat Dolls Lounge 6 Nike sporting footwear 7 ... Read the whole story

  • General Motors: Next Century Will Be Electrifying

    The company expects to soon start rerunning a centennial ad for Chevrolet that features the Chevy Volt. The new commercial is expected to feature ... Read the whole story

  • Gerber Relaunches Organic Cereals, Adds Varieties

    The expansion of DHA-fortified and organic varieties within Gerber's premium line "are great examples of how Gerber uses nutrition and innovation to help parents ... Read the whole story

  • Best Buy Gains Market Share; Profits Fall 19%

    "In a challenging environment that finds many of our competitors retrenching," company execs say, "we are growing and opening more new stores. We believe ... Read the whole story

  • John Deere Mows Down Competition, Study Finds

    "In particular, John Deere mowers have a notably low rate of reported problems," says J.D. Power and Associates' Michael Drago. In fact, owners of ... Read the whole story

  • Nielsen: Networks Hit By Big Product Placement Drops

    TV product placements showed double-digit declines on broadcast and cable networks for the first half of this year, according to The Nielsen Company, driven ... Read the whole story