"While the recession in 2001 hurt investors, it didn't affect consumers the way this economy is--there's still of lot of pain from the credit … Read the whole story
The death of Q&A surveys is not entirely good news for ad and media shops. They need this kind of misleading and useless marketing … Read the whole story
The latest spots, "Rainbow" and "Yeti," were created by BBDO. Whether finding a pot of gold at the end of a rainbow on a … Read the whole story
According to J.D. Power and Associates, auto insurance companies on average are successfully signing only 2% of all shoppers. For the most part, the … Read the whole story
In its first online effort to reach dads, the brand is posting ads on fantasy football sites on Yahoo that are designed to tap … Read the whole story
The "BorregoExperience" includes both an exhibition in Los Angeles, Dallas and Phoenix, and a test-drive program in which the company will deliver a Borrego … Read the whole story
Pressing onward into its fall marketing season, CBS will feature a promotion on dry cleaners' "green" hangers for some of its shows. Starting this … Read the whole story