Marketing Daily
Thursday, September 18, 2008
  • Study: Stores Brace For Worst Holiday Since 1991

    "While the recession in 2001 hurt investors, it didn't affect consumers the way this economy is--there's still of lot of pain from the credit ... Read the whole story

  • Media X: Garbage Out

    The death of Q&A surveys is not entirely good news for ad and media shops. They need this kind of misleading and useless marketing ... Read the whole story

  • AT&T Ads Locate 'Discoverer' Of The Internet

    The latest spots, "Rainbow" and "Yeti," were created by BBDO. Whether finding a pot of gold at the end of a rainbow on a ... Read the whole story

  • So Many Potential Customers, So Little Follow-Up

    According to J.D. Power and Associates, auto insurance companies on average are successfully signing only 2% of all shoppers. For the most part, the ... Read the whole story

  • General Mills Targets Dads For Chex Mix Brand

    In its first online effort to reach dads, the brand is posting ads on fantasy football sites on Yahoo that are designed to tap ... Read the whole story

  • Kia Takes To The Road With Borrego SUV

    The "BorregoExperience" includes both an exhibition in Los Angeles, Dallas and Phoenix, and a test-drive program in which the company will deliver a Borrego ... Read the whole story

  • CBS Promotes 7 Shows On EcoHangers, Rooftops Near LAX

    Pressing onward into its fall marketing season, CBS will feature a promotion on dry cleaners' "green" hangers for some of its shows. Starting this ... Read the whole story