AUTOMOTIVE
by Karl Greenberg
Doug Scott, Ford truck marketing manager, says the central proposition with the 2009 F-150 is "no compromise," referring to better fuel economy without a … Read the whole story
COMMENTARY
by Blake Cahill
Early-adopter companies are showing how to bond with customers and prospects on a new level. But clearly, with a medium in which messages are … Read the whole story
TECHNOLOGY
by Laurie Sullivan
The biggest challenge has been to design a global campaign that Cisco could take to eight countries simultaneously, according to the senior director of … Read the whole story
RETAIL
by Sarah Mahoney
"That means that stores are going to have to work harder to make their gift cards stand out," says Hartman Group's Blaine Becker. "Now, … Read the whole story
PACKAGED GOODS
by Nina Lentini
Every weekend until Thanksgiving, the company is conducting grassroots efforts in Los Angeles. Using local and network radio, the K-C is giving away Huggies … Read the whole story
RETAIL
by Sarah Mahoney
The survey, conducted by Forrester Research, reports that 72% of online retailers believe that the online channel "is better suited to withstand an economic … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The effort included a college tour to 10 campuses, giving out some 10,000 Fusion Razors. "It got the product into hands of consumers to … Read the whole story
RESEARCH
by Karlene Lukovitz
Marketers looking to reach beyond appealing mostly or only to mothers to tap into this "Dad Factor" need to stop reflexively "thinking pink" and … Read the whole story