TELECOM
by Laurie Sullivan
"Obama sent out a text message to supporters letting them know his pick for the vice presidential candidate," says brand guru Laura Reis. "Verizon … Read the whole story
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1 Princess 2 Witch 3 Hannah Montana 4 Spider-Man 5 Pirate 6 Star Wars character 7 Pumpkin 8 Batman 9 Disney princess 10 Athlete … Read the whole story
COMMENTARY
by Robert Passikoff, Op-Ed Contributor
On the basis of loyalty and engagement assessments, this week it appears that Obama is going to be the newest White House resident. But … Read the whole story
RETAIL
by Sarah Mahoney
Many retailers are already struggling, and some industry experts have predicted that the coming holiday season will be the worst in nearly two decades. … Read the whole story
BEVERAGES
by Karlene Lukovitz
"We're getting our messages out there, and moving from a monologue to a dialogue," says director of digital communications, Adam Brown. "I'd love to … Read the whole story
RESEARCH
by Karl Greenberg
"If you are in the apparel or casual dining industry it's going to be a tough short-term road," says Focalyst's Chris Murphy. The two … Read the whole story
RETAIL
by Sarah Mahoney
The jeans marketer plans to make 5 million consumer impressions over the next six months, with spots running on sports and general-interest programming, a … Read the whole story
AUTOMOTIVE
by Karl Greenberg
During broadcasts, Bridgestone will run the "Screaming Squirrel" spot with the "It's Bridgestone or Nothing" theme that broke during the Super Bowl, and will … Read the whole story