Art Spinella at CNW Marketing Research doesn't see why GM and Ford marketing budgets would get slashed. "There is no choice; they have to … Read the whole story
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In the retail channel, the brand partnered with Babies 'R' Us to co-market a sweepstakes dangling a Dodge Grand Caravan grand prize last month, … Read the whole story
According to Discover Financial's U.S. Spending Monitor of September, more than half--55%--of U.S. consumers said the economy was doing poorly, and 70% said things … Read the whole story
"I think there's still passion for these kinds of cars. No, it won't be big business model, but it's important to participate in," says … Read the whole story
But the good news is that consumers say they are least likely to cut back on gifts they buy for spouses and kids. The … Read the whole story
To combat anti-gay language among teens, the Advertising Council launched its first national multimedia service ads this week combating teen harassment in schools. Read the whole story