FINANCIAL SERVICES
by Karl Greenberg
"The acquisition of Countrywide is about long-term growth," said a bank brand officer. "After the acquisition we didn't advertise. We instead met with non-profits, … Read the whole story
FINANCIAL SERVICES
by Aaron Baar
"In almost every instance, our most fervent customers touted what our people did for them," says a bank rep. "Loyal customers wanted to make … Read the whole story
MEDIA
by Sarah Mahoney
"Retailers are going into this holiday season with their eyes wide open, knowing that savings and promotions will be the main incentive for shoppers," … Read the whole story
RETAIL
by Nina Lentini
Each commercial begins with the company's iconic song. Animation then takes viewers on a trip through a world of toys and fantastic value offerings, … Read the whole story
PACKAGED GOODS
by Karl Greenberg
"If you have been inspired by these lessons, make a personal commitment to try to bring some of this to life in your organization. … Read the whole story
FOOD
by
The cookie was introduced in the Boston and New York markets in the spring, and went national last month - when brand extensions also … Read the whole story
ELECTRONICS
by Karl Greenberg
"We made the conscious decision to give the brand to consumers to interact and engage with, and it was all made possible through digital … Read the whole story
by
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