Marketing Daily
Friday, October 24, 2008
  • FOOD
    Terra Chips Leverage Facebook Around Election
    by Karlene Lukovitz

    Terra's core tagline of being "never ordinary" snacks ties in perfectly with "an election that's far from ordinary" because of its focus on change … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • COMMENTARY
    Recession-Proofing Your Brand
    by Nicole Granese

    The key to making your brand survive - and dare I say even thrive - during a recession is to out-think your competition. Here's … Read the whole story

  • AUTOMOTIVE
    Edmunds.com Predicts A Horrific Sales Month
    by Karl Greenberg

    Jesse Toprak, executive director of industry analysis for Edmunds.com, says the big sales weekend--Columbus Day--wasn't. "Looking ahead, November is traditionally one of the worst … Read the whole story

  • RETAIL
    Electronics May Be Holiday Bright Spot
    by Sarah Mahoney

    The Consumer Electronics Association survey reports that consumers plan on spending a total of $1,437--significantly higher than other national surveys. That still represents a … Read the whole story

  • TRENDS
    C-Suite Acts On Ads In Trusted Media Vehicles
    by Karl Greenberg

    "It is an important consideration for brands marketing across platforms," says Simon Staplehurst, director of global development for the BE series at global media … Read the whole story

  • RESEARCH
    Green Issues Suffer During Economic Blues
    by Erik Sass

    Americans are less inclined to give top priority to environmental issues during a time of economic hardship, saying they feel economic hardship is primary, … Read the whole story