Marketing Daily
Friday, October 24, 2008
  • Terra Chips Leverage Facebook Around Election

    Terra's core tagline of being "never ordinary" snacks ties in perfectly with "an election that's far from ordinary" because of its focus on change … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • Recession-Proofing Your Brand

    The key to making your brand survive - and dare I say even thrive - during a recession is to out-think your competition. Here's … Read the whole story

  • Predicts A Horrific Sales Month

    Jesse Toprak, executive director of industry analysis for, says the big sales weekend--Columbus Day--wasn't. "Looking ahead, November is traditionally one of the worst … Read the whole story

  • Electronics May Be Holiday Bright Spot

    The Consumer Electronics Association survey reports that consumers plan on spending a total of $1,437--significantly higher than other national surveys. That still represents a … Read the whole story

  • C-Suite Acts On Ads In Trusted Media Vehicles

    "It is an important consideration for brands marketing across platforms," says Simon Staplehurst, director of global development for the BE series at global media … Read the whole story

  • Green Issues Suffer During Economic Blues

    Americans are less inclined to give top priority to environmental issues during a time of economic hardship, saying they feel economic hardship is primary, … Read the whole story