Marketing Daily
Tuesday, November 4, 2008
  • AUTOMOTIVE
    Automakers Hope October Was Nadir Of Lousy Year
    by Karl Greenberg

    "It seems to me the one thing we are pleased about is that October is over," said Jim Press, vice chairman and president at … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • COMMENTARY
    Can 'Traditional' Trump Digital Marketing?
    by Errol Menke

    Many marketers are shifting from "traditional" marketing tactics, such as print and event marketing, and increasing investment in digital media. This trend has taken … Read the whole story

  • RETAIL
    Macy's 'Believe' Campaign Rings Truer Than Ever
    by Sarah Mahoney

    TV spots are scheduled to break Sunday, and continue to feature Macy's eclectic team of celebrity designers, including Jessica Simpson, Martha Stewart, Carlos Santana, … Read the whole story

  • PACKAGED GOODS
    Meow Mix Game Show Invites Feline Competition
    by

    "The Meow Mix Think Like a Cat Game Show" promises "to test how well people can think like their cat" through quiz segments on … Read the whole story

  • TRENDS
    Brand Consultant: '09 Will Be Like '08, But More So
    by Karl Greenberg

    Jim Gregory, the CEO of CoreBrand, a global brand consultancy headquartered in New York, sees U.S. automakers turning south, the stock market spinning back … Read the whole story

  • HOSPITALITY
    Hyatt To Travelers: 'You're More Than Welcome'
    by Nina Lentini

    The campaign kicked off with a 60-second television commercial in North America on Sunday and will air on network and cable prime time programming, … Read the whole story

  • RESTAURANTS
    Dunkin' Donuts Goes Twitter
    by Karlene Lukovitz

    "This is a smart competitive move on Dunkin Donut's part," says Reggie Bradford, CEO of Vitrue, Inc., which helps global Fortune 500 brands engage … Read the whole story