"It seems to me the one thing we are pleased about is that October is over," said Jim Press, vice chairman and president at … Read the whole story
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Many marketers are shifting from "traditional" marketing tactics, such as print and event marketing, and increasing investment in digital media. This trend has taken … Read the whole story
TV spots are scheduled to break Sunday, and continue to feature Macy's eclectic team of celebrity designers, including Jessica Simpson, Martha Stewart, Carlos Santana, … Read the whole story
"The Meow Mix Think Like a Cat Game Show" promises "to test how well people can think like their cat" through quiz segments on … Read the whole story
Jim Gregory, the CEO of CoreBrand, a global brand consultancy headquartered in New York, sees U.S. automakers turning south, the stock market spinning back … Read the whole story
The campaign kicked off with a 60-second television commercial in North America on Sunday and will air on network and cable prime time programming, … Read the whole story
"This is a smart competitive move on Dunkin Donut's part," says Reggie Bradford, CEO of Vitrue, Inc., which helps global Fortune 500 brands engage … Read the whole story