The effort, "Flex Insider," developed by Ford and ad agency Team Detroit/JWT, was a five-city program that gave invited intelligentsia--from lifestyle media to radio … Read the whole story

While the news is certainly downbeat for retailers, there are pockets of opportunity to connect with shoppers, NPD notes. In the same seven-month period, … Read the whole story

This is the second of a three-part plan to restore growth of the brand. The first was getting the right team in place. "We … Read the whole story

Reasons cited in Omnicom's survey for eating fast food less often included: eating at home to save money (84%); taking lunch to save money … Read the whole story

As official Coca-Cola spokesperson, Mexican football goalkeeper Francisco Guillermo "Memo" Ochoa will make customer appearances, do autograph signings, and participate in meet and greets … Read the whole story