"The ever-present game of chicken between retailers and consumers over holiday promotions is decidedly tilted in the favor of the consumer," says one industry … Read the whole story

CMO Chris Heye noted that while TV alone would have sufficed for Welch's in the past, when it touted taste and targeted kids, the … Read the whole story

"It's presenting the broad scope of things from lifestyle through utility," says Last Exit's Nuri Djavit. "We try to say that Vespa, apart from … Read the whole story

"In 42 years of retailing, we've never seen such difficult times for the consumer," company execs add. "People are making dramatic changes in how … Read the whole story

"This is the first time we see how the public votes on how companies operate as corporate citizens," said Philip Mirvis, senior research fellow … Read the whole story

Tom Garrett, VP of Garrett Associates, says he started thinking about doing local-market Cadillac programs two years ago. "I felt like what they were … Read the whole story