Marketing Daily
Monday, November 17, 2008
  • SunTrust Banks On New 'Solid' Positioning, Tagline

    The new line, "Live Solid. Bank Solid," is intended to reflect Americans' move away from conspicuous consumption to a more thoughtful approach to money ... Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • 5 Ways To Get Along With Finance

    Marketing vs. finance: it's right up there with the Yankees vs. the Red Sox, Democrats vs. Republicans and Mac vs. PC. For years, the ... Read the whole story

  • 2009 To Bring Causism, MFAs, Peri-Peri And Savory

    Toniq sees authenticity as a valuable asset. "It intersects several aspects of the culture--from the local-food movement to human craftsmanship and 'real guyness' and ... Read the whole story

  • Obstacles To Effective Multicultural Marketing Persist

    In short, while marketers recognize that multicultural consumers comprise two-thirds of the millennial population and that targeted marketing has become more critical than ever ... Read the whole story

  • Mercedes Dangles 'Generation-Benz' In Front Of Gen Y

    Mercedes-Benz USA wants an invited group of Gen Y netizens to open up about the brand. So it is running a social networking marketing ... Read the whole story

  • Lexus Backs Good-Deed Doer Web Program

    Lexus is running 15-second pre-roll video on the Web site before the "Good News" episodes. "The in-video branding will ensure Lexus does not lose ... Read the whole story