The new line, "Live Solid. Bank Solid," is intended to reflect Americans' move away from conspicuous consumption to a more thoughtful approach to money … Read the whole story

Share your view with us by clicking here. Read the whole story

Toniq sees authenticity as a valuable asset. "It intersects several aspects of the culture--from the local-food movement to human craftsmanship and 'real guyness' and … Read the whole story

In short, while marketers recognize that multicultural consumers comprise two-thirds of the millennial population and that targeted marketing has become more critical than ever … Read the whole story

Lexus is running 15-second pre-roll video on the Web site before the "Good News" episodes. "The in-video branding will ensure Lexus does not lose … Read the whole story