RESEARCH
by Karl Greenberg
Ted Vaughan, a partner in the Retail and Consumer Product Practice at BDO Seidman, says that while the year is dismal, "it is important … Read the whole story
RESTAURANTS
by Nina Lentini
"We expect this is the way that consumers will interact with brands, with their friends, families, business contacts, etcetera," says Rob Weisberg, vice president … Read the whole story
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RETAIL
by Sarah Mahoney
A new poll from the National Retail Federation reports that 72% of consumers have completed less than 10% of their shopping, as they eagerly … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The 45-year-old nameplate has been the top-selling sports car in the U.S. for at least half of its existence, with some nine million owners. … Read the whole story
ELECTRONICS
by Aaron Baar
The new effort, with the tagline "Be interesting," is anchored by the brand's Web site, www.pentaximaging.com. An introductory ad on the home page asserts: … Read the whole story
RETAIL
by Laurie Sullivan
Search and online campaigns have become a critical part of the OfficeMax business strategy, because many of its products are heavily researched online, according … Read the whole story