Big Auto is begging for a bailout. So it's no surprise that automotive marketers dropped an overall 10% in their ad spending through the … Read the whole story

Ford CEO Alan Mulally said the domestics have a competitive and sustainable future and that government-proffered liquidity for the domestics will cost less than … Read the whole story

If teens and tweens aren't necessarily going to spend in this economy, perhaps a child can lead the retail charge. Yes, those kids still … Read the whole story

The trade group is launching an advertising and PR campaign in February, and hopes that the $2.5 million effort will reach some 25 million … Read the whole story

"That fact that people care enough to tweet or blog about Motrin indicates that there's passion about the brand," says Reggie Bradford, CEO of … Read the whole story