Marketing Daily
Monday, November 24, 2008
  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • Five Key Approaches To The Frugal Mindset

    When customers are in a frugal mindset, they are still making decisions. In fact, their decisions are even more important because the cost of ... Read the whole story

  • JCPenney Leverages Guilt With 'Doghouse' Effort

    The campaign, "Beware the Doghouse," via N.Y.-based Saatchi & Saatchi and digital agency Razorfish, lets people put their spouses or partners in the proverbial ... Read the whole story

  • 0% Financing Spreads Like Wildfire Through Auto Industry

    The Dearborn, Mich. automaker is joining the chorus of TV incentive advertising with a raft of national and Tier II dealer-group ads via JWT/Team ... Read the whole story

  • Sharp Launches 3rd Phase Of Aquos TV Campaign

    The marketing campaign includes an upgrade to Sharp's microsite, lifechangingbox.com, with new sections dedicated to the Limited Edition Aquos LCD TV Series, Aquos Advantage ... Read the whole story

  • What If Christmas Is Kinda Merry, After All?

    Will consumers win a game of cat-and-mouse, forcing fairly desperate retailers to lower prices to insane levels? Or will retailers--who can pretty confidently count ... Read the whole story

  • Del Monte Takes It All Off In 'Fruit Undressed'

    The idea was this: the U.S. government tells people they should eat nine to 13 services of fruits and vegetables per day, which is ... Read the whole story

  • Heinz, Smucker Report Rosy Q2 Financials

    At Heinz, organic sales gains--particularly in North American consumer products (up 11%) and in regions outside of Europe and Asia/Pacific (up 34%)--offset higher commodities ... Read the whole story