Marketing Daily
Monday, November 24, 2008
  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • COMMENTARY
    Five Key Approaches To The Frugal Mindset
    by Barbara Apple Sullivan

    When customers are in a frugal mindset, they are still making decisions. In fact, their decisions are even more important because the cost of … Read the whole story

  • RETAIL
    JCPenney Leverages Guilt With 'Doghouse' Effort
    by Karl Greenberg

    The campaign, "Beware the Doghouse," via N.Y.-based Saatchi & Saatchi and digital agency Razorfish, lets people put their spouses or partners in the proverbial … Read the whole story

  • AUTOMOTIVE
    0% Financing Spreads Like Wildfire Through Auto Industry
    by Karl Greenberg

    The Dearborn, Mich. automaker is joining the chorus of TV incentive advertising with a raft of national and Tier II dealer-group ads via JWT/Team … Read the whole story

  • ELECTRONICS
    Sharp Launches 3rd Phase Of Aquos TV Campaign
    by

    The marketing campaign includes an upgrade to Sharp's microsite, lifechangingbox.com, with new sections dedicated to the Limited Edition Aquos LCD TV Series, Aquos Advantage … Read the whole story

  • RETAIL
    What If Christmas Is Kinda Merry, After All?
    by Sarah Mahoney

    Will consumers win a game of cat-and-mouse, forcing fairly desperate retailers to lower prices to insane levels? Or will retailers--who can pretty confidently count … Read the whole story

  • FOOD
    Del Monte Takes It All Off In 'Fruit Undressed'
    by Nina Lentini

    The idea was this: the U.S. government tells people they should eat nine to 13 services of fruits and vegetables per day, which is … Read the whole story

  • FOOD
    Heinz, Smucker Report Rosy Q2 Financials
    by Karlene Lukovitz

    At Heinz, organic sales gains--particularly in North American consumer products (up 11%) and in regions outside of Europe and Asia/Pacific (up 34%)--offset higher commodities … Read the whole story