Marketing Daily
Wednesday, November 26, 2008
  • RESEARCH
    Facebook, MySpace Aren't Making the Marketing Cut
    by Karlene Lukovitz

    "Marketers don't care about teenagers sharing photographs with one another," says Epsilon CMO Steve Cone. And while companies can post their own products or … Read the whole story

  • Happy Thanksgiving!
    by

    Marketing Daily will not be published on Thursday, Thanksgiving Day. We'll be back on Friday, though! We wish you and your family and friends … Read the whole story

  • COMMENTARY
    Welcome To The New StRAT Race
    by Cliff Medney

    Regardless of where (the value of) messaging falls in a particular brand's story line arc, it is often considered a strategic point of difference … Read the whole story

  • RETAIL
    Women's Chains Languishing As Mom Puts Herself Last
    by Sarah Mahoney

    Chico's sales for the third quarter dropped 5.2% to $394.2 million, while net earnings fell to just $2 million, from $23 million a year … Read the whole story

  • SPORTS
    NBA, Globetrotters Share Global Marketing Strategy
    by Karl Greenberg

    "What this really is, in basic form, is a combining of our two strengths to help grow basketball worldwide," says Kurt Schneider, CEO of … Read the whole story

  • FOOD
    Thanksgiving Dinner Costs Rise; Many To Spend Less
    by

    With the price of Thanksgiving dinner rising, many consumers this year are tightening their belts, and a recent Corporate Research International found 33% of … Read the whole story

  • RETAIL
    Office Depot Pushes 'Green Book'
    by Sarah Mahoney

    A new study from TNS Retail Forward says that while the share of shoppers who view a retailer's or brand's commitment to social responsibility … Read the whole story