MediaPost Publications - Marketing Daily 11/28/2008

FINANCIAL SERVICES
Amex Ads Highlight Moment Of Membership
by Aaron Baar
"Now more than ever, reinforcing the relationship we have with our customers is important," says Deborah Curtis, American Express VP/advertising. "The relationship we have … Read the whole story
COMMENTARY
Citibank Needs More Than A Catchy Phrase
by Robert Passikoff, Op-Ed Contributor
Financial experts have suggested that it would not be surprising to see a public backlash emerge over the rescue plan, specifically in requiring neither … Read the whole story

RETAIL
With Gas Prices Low, Stores Hope For Pleasant Surprise
by Sarah Mahoney
The National Retail Federation estimates that up to 128 million people will shop today, Saturday or Sunday. (Some 49 million people say they will … Read the whole story
PACKAGED GOODS
P&G Pop-Up Store To Promote Coupons, Products
by Karl Greenberg
A spokesperson says the New York store--which doesn't actually sell products--is intended to support P&G's Dec. 12 BrandSaver coupon book drop in Sunday newspapers. … Read the whole story
RETAIL
Tech Toys May Take A Beating This Holiday Season
by Karl Greenberg
"There was a significant percentage who said they will definitely not purchase products that they said they would, and, even among those who said … Read the whole story
TRANSPORTATION
UPS Invites Regifting With Playful Web Site
by Nina Lentini
Michael French, a spokesperson for the brand, says that the effort is an attempt to find the cutting edge: "UPS delivers packages, and we … Read the whole story