Marketing Daily
Friday, December 5, 2008
  • FOOD
    Health Claims Help Fuel Premium Chocolate Growth
    by Karlene Lukovitz

    As for emerging trends in premium chocolate, Packaged Facts identifies bean-to-bar and microbatch production; dark milk and upscale white chocolate; sustainability; "premiumizing" the familiar; … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • RETAIL
    Despite Black Friday, November Was Bleak
    by Sarah Mahoney

    There's also plenty of evidence that price cuts, usually a store's most effective weapon in downturns, aren't working. At Kohl's, for example, which radically … Read the whole story

  • AUTOMOTIVE
    Mintel To Mad Ave: Can The Sexy Car Ads
    by Karl Greenberg

    "We found that for most people, driving a car or truck does not make them feel sexy, fast or powerful," states Mark Guarino, senior … Read the whole story

  • RESEARCH
    In The Car Loan Biz, BMW, Hyundai, Ford Rank High
    by Karl Greenberg

    Rich Howse, senior director of the automotive finance practice at J.D. Power and Associates, says involving customers in the finance provider selection process can … Read the whole story

  • RETAIL
    Google, Amazon In eBay's Corner Versus Tiffany
    by Wendy Davis

    Tiffany is currently appealing a decision by a federal district court dismissing a trademark infringement lawsuit against eBay. The jeweler alleged that eBay didn't … Read the whole story