Marketing Daily
Monday, December 15, 2008
  • RETAIL
    Ace Keeps Pace With Social Grace Of Virals
    by

    The hardware chain is targeting a younger demographic with an easy online way to create and send personalized holiday greeting cards. An irreverent soundtrack … Read the whole story

  • COMMENTARY
    The 'R' Word
    by Eric Holmen

    Instead of trying to identify and reach out to new customers during this tumultuous trading period, many retailers are -- and should be -- … Read the whole story

  • FINANCIAL SERVICES
    Fidelity, Schwab Dangle Retirement Savings
    by Aaron Baar

    In today's current bear market, consumers may be concerned about their retirement and investment portfolios. Offering cards that shore up those accounts--particularly retirement accounts--are … Read the whole story

  • AUTOMOTIVE
    Honda Keeps Customers Better Than Anyone
    by Karl Greenberg

    This is the first time in the study's six-year history that Honda has garnered the highest retention rate in the industry. Overall, customer retention … Read the whole story

  • FOOD
    FreshDirect Launches Produce Rating System
    by Karlene Lukovitz

    One of the biggest obstacles to the growth of online ordering of groceries has been the inability to view and touch food--particularly fresh produce … Read the whole story

  • RESEARCH
    Magna: Recession Can Be Catalyst For Growth
    by David Goetzl

    Interpublic research group Magna released a report Friday suggesting steps that marketers can take to propel growth during the recession, including making more cross-platform … Read the whole story