Marketing Daily
Tuesday, January 27, 2009
  • Bring On The Botox: Barbie Hits 50

    Mattel's Barbie is ready for her AARP discount, and to celebrate the brand's 50th birthday, Mattel is launching a series of celebrations, including a … Read the whole story

  • Countdown to the Super Bowl

    Mrs. Potato Head freaks out. Find out why in today's Super Bowl edition of Out to Launch. Read the whole story

  • New Year, New Outlook: Time To Rethink The Marketing Playbook

    Recessions create an atypical business environment that carries disproportionate risks and rewards. However, by employing some smart marketing strategies and navigating this time period … Read the whole story

  • Pfizer Troops Back Into Consumer Products

    With it's purchase of Wyeth, the pharmaceutical giant acquires such brands as Centrum, Advil, Robitussin and Chapstick, moving it back into the consumer products/OTC … Read the whole story

  • Church's Chicken Bows Effort For Digital Game

    The game, by Namco Bandai's Surge studio, will include collaboration with Coca-Cola's "Be Heard" mobile promo. The nine-week "Be Heard" promotion lets customers text … Read the whole story

  • Home Depot Shutters Expo, Zaps 7,000 Jobs

    "The choice to exit the Expo market was an obvious one," says an analyst for Rochdale Securities, which has a "buy" rating on the … Read the whole story

  • Kellogg Is Testing Space-Saving Box

    "If they're really gaining shelf space at retail, as well as taking up less space in consumers' pantries, that's definitely a big win," says … Read the whole story

  • Lindsay Launches 'Savor Olive Life' Campaign

    "In our focus groups, we heard common themes," says Lindsay Olives' Kate Hart. "People think of olives as transforming social occasions. They think about … Read the whole story

  • Bridgestone Hits Funny Bone Again In Super Bowl

    "We use the Super Bowl as an opportunity to launch new creative, then they stand on their own and become brand spots," says Bridgestone's … Read the whole story