Marketing Daily
Wednesday, January 28, 2009
  • Frosted Flakes Super Bowl Ad Promotes Goodwill Program

    The Earn Your Stripes effort, launched in 2004, aims to inspire kids to work hard, eat right and believe in themselves in order to … Read the whole story

  • Countdown To Super Bowl

    Butterflies crave something sweet. Find out what in today's Super Bowl edition of Out to Launch. Read the whole story

  • What's Next In Green Marketing?

    Wall Street had a stormy 2008, but there is a silver lining: Industry leaders are now turning to all things "eco" as a new … Read the whole story

  • NADA: Dealers Need To Polish Image

    "In a $17 million sales year, it may be enough for us to share that we sponsor Little League teams or that we helped … Read the whole story

  • 2009 May Be Year Of The Netbook

    Although people have become accustomed to using a smartphone for certain business uses, conducting actual business on them has its limitations, ABI Research's Kevin … Read the whole story

  • Ford Global To Be Headed By Elena Ford

    The new organization is part of the company's "One Ford" plan to create an integrated global brand, including common vehicle platforms for North America, … Read the whole story

  • Trade Group Predicts Spending Uptick In Q4

    The National Retail Federation expects retail sales to fall 2.5% in the first half, and 1.1% in the third quarter. By the fourth quarter, … Read the whole story

  • Verizon Buoyed By Wireless Growth

    Verizon Communications posted a 15% increase in fourth-quarter profit on the strength of its burgeoning wireless business. The telecom giant had net income of … Read the whole story