It will air five 30-second TV spots during Sunday's broadcast of Super Bowl XLIII on NBC. The ads tout the new Hyundai Genesis Coupe; … Read the whole story
Dignity has no place at the breakfast table. Or does it? Find out if there's room in today's Super Bowl edition of Out to … Read the whole story
Setting aside the question of quality creative, the survey brings into harsh relief the question being more loudly articulated this year than ever before: … Read the whole story
Experts say the move shows how important it is to link doing the right thing with the immediate impact of cost benefits for consumers. … Read the whole story
In its report on trends, SALT cautions that "befriending" customers on social networks like Twitter and Facebook "has a price." That price includes providing … Read the whole story
It recently launched a trade-in program in which owners of its entry Sportster model can trade up to a larger bike and get the … Read the whole story
"Steve Jobs' illness was a headline, and it did carry through on the Internet," BrandIndex's Ted Marzilli says. As news and speculation surrounding Jobs' … Read the whole story
The CEO of chocolate maker Hershey Co. said lower ad pricing offers an opportunity to get more for less--and his company intends to take … Read the whole story