Marketing Daily
Friday, January 30, 2009
  • KFC Campaign Stresses Freshness, New Dinner Deal

    The campaign "communicates a real point of differentiation between KFC and many of our competitors," says spokesperson Rick Maynard. "Sixty-five years after the Colonel … Read the whole story

  • Countdown To The Super Bowl

    The Scarecrow still needs a brain. Find out who's helping his quest in today's Super Bowl edition of Out to Launch. Read the whole story

  • Deepening Customer Loyalty Through Social Media

    While the idea of diminished customer loyalty may be disheartening -- after all, if customers aren't loyal, they don't rave about your brand to … Read the whole story

  • Colgate Up On New Dental Hygiene Products

    New-product launches for categories including toothpaste, manual toothbrushes, power toothbrushes, liquid hand soap, hand dish liquid and fabric conditioner built market share. Last year … Read the whole story

  • Consumers Plan For Cupid On The Cheap

    This Valentine's Day, consumers will focus more on cards and kisses, less on restaurants and candy. A new survey from the National Retail Federation … Read the whole story

  • Group Cautions On Cell Phone Contracts

    "As more and more Americans shift their phone use to cell phones, the costs and pitfalls associated with contract-based cell phones become clearer and … Read the whole story

  • Nissan Consolidates Design Studios, Cuts Jobs

    The Nashville, Tenn.-based U.S. sales arm of the Japanese automaker saw U.S. sales drop 30% in December and over 10% for the year. Sales … Read the whole story