The game will be promoted through various online and interactive programs. It will be featured prominently on the "American Idol" Web site and through … Read the whole story

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As more consumers switch to smartphones or devices with smartphone functionality, marketers would do well to look at the space as one to develop … Read the whole story

A new Packaged Facts report also finds that P&G (Iams) and Del Monte (Meow Mix, Milk-Bone) have been allocating more of their spending to … Read the whole story

No other company received more than 4% of the total, with that percentage going for Coca-Cola and Procter & Gamble. Asked by Epsilon which … Read the whole story

Motorcycles were a bright spot, but gains were not in North America. In the fiscal third quarter, Honda sold over 2.5 million motorcycles worldwide--a … Read the whole story

P&G is shifting more dollars into coupons, hoping to dovetail with customer behavior in a recession. Spending has also gone up for in-store, point-of-purchase … Read the whole story