TRENDS"Remember just after 9/11, when Anheuser-Busch did that great ad with the Clydesdales bowing to the Statue of Liberty in the Super Bowl? It … Read the whole story
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- COMMENTARY
"It is hard to shoe-horn him in someplace as a spokesperson, because he has a particularly narrow talent. He can't migrate to the values … Read the whole story
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Retailers that can use messaging, Web content, email, and social networking in an integrated fashion and centered on the handheld device, let users engage … Read the whole story
AUTOMOTIVE"Historically, purchase intent--from consumers who show a pattern of deep engagement on our site--is a very good indicator of future demand." Says Edmunds' Jesse … Read the whole story
FINANCIAL SERVICESThe centerpiece of the campaign is a dedicated site, www.nationwide.com /mylegacy, where people can post their significant moments of personal achievement within their African-American … Read the whole story
- FINANCIAL SERVICES
Mintel Comperemedia's estimate of more than 5 billion credit card offers for the year drew sharp criticism from Synovate, which itself estimated only 3.8 … Read the whole story
BEVERAGESThe brand, known for its "fun and unique" flavor varieties, took a cue from its fan base, which has come to refer to it … Read the whole story
PACKAGED GOODSIn a bid to drive dog treat category leadership, the San Francisco-based company's national TV campaign features a 15- and 30-second television spots, "highlighting … Read the whole story
