TRENDS
by Sarah Mahoney
"Remember just after 9/11, when Anheuser-Busch did that great ad with the Clydesdales bowing to the Statue of Liberty in the Super Bowl? It … Read the whole story
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Share your view with us by clicking here. Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
"It is hard to shoe-horn him in someplace as a spokesperson, because he has a particularly narrow talent. He can't migrate to the values … Read the whole story
COMMENTARY
by David King
Retailers that can use messaging, Web content, email, and social networking in an integrated fashion and centered on the handheld device, let users engage … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"Historically, purchase intent--from consumers who show a pattern of deep engagement on our site--is a very good indicator of future demand." Says Edmunds' Jesse … Read the whole story
FINANCIAL SERVICES
by Aaron Baar
The centerpiece of the campaign is a dedicated site, www.nationwide.com /mylegacy, where people can post their significant moments of personal achievement within their African-American … Read the whole story
FINANCIAL SERVICES
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Mintel Comperemedia's estimate of more than 5 billion credit card offers for the year drew sharp criticism from Synovate, which itself estimated only 3.8 … Read the whole story
BEVERAGES
by Karlene Lukovitz
The brand, known for its "fun and unique" flavor varieties, took a cue from its fan base, which has come to refer to it … Read the whole story
PACKAGED GOODS
by Nina Lentini
In a bid to drive dog treat category leadership, the San Francisco-based company's national TV campaign features a 15- and 30-second television spots, "highlighting … Read the whole story