TRENDS
by Aaron Baar
Some marketers are taking a more subtle approach. Rather than enlisting celebrities as endorsers, they are getting them to work behind the scenes or … Read the whole story
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COMMENTARY
by John Conti, Andrew Pierce
On the first day of 2009, baseball's field of dreams -- Chicago's Wrigley Field -- became hockey's rink of dreams, and the National Hockey … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"For so long we have been known as a value brand with a great warranty, great fuel economy and safety technology," says Michael Sprague, … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The icing on the cake: An in-store promotion in which The Cheesecake Factory distributed some 2 million cards, each good for a free slice … Read the whole story
RETAIL
by Sarah Mahoney
Anyone looking for proof that parents want more bang for their buck can stop with the latest progress report from Lego. After a holiday … Read the whole story
FINANCIAL SERVICES
by Nina Lentini
The campaign will create a significant and sustained presence on morning national cable news networks, including CNN, Fox News, CNBC, MSNBC and CNN Headline … Read the whole story
RETAIL
by David Goetzl
Craftsman revs up its involvement with NASCAR this season, having added a branded entertainment vehicle Sunday before Fox's broadcast of the Daytona 500. Craftsman … Read the whole story