Marketing Daily
Friday, February 20, 2009
  • RESTAURANTS
    Culver's Goes National With Oscar Ad
    by Aaron Baar

    The marketing effort will also include radio and in-store graphics. The company is also trying its hand at social media and grassroots marketing, having … Read the whole story

  • Who's Using Hair Conditioner?
    by

    1 Laredo, Texas 2 Lexington, Ky. 3 Columbus/ Tupelo/ West Point, Miss. 4 Bowling Green, Ky. 5 Detroit 6 Jackson, Miss. 7 Seattle/ Tacoma … Read the whole story

  • COMMENTARY
    Brands Poised For Engagement During Oscars
    by Robert Passikoff, Op-Ed Contributor

    The Academy Awards are called "The Super Bowl for Women," but female ratings have been on the decline. And while it's the second-most viewed … Read the whole story

  • FINANCIAL SERVICES
    AmEx Gets Real, Offers Rewards Like Gas
    by

    Membership reward members were alerted to the addition of large home appliances through a recent mailing, while the other new program choices were incorporated … Read the whole story

  • SPIRITS
    New Skyy Flavor Looks To Ride Tiki Trend
    by Karlene Lukovitz

    While acknowledging that "this might seem a rather strange time to innovate," Skyy Vodka Senior Brand Manager Jason Daniel says that the brand's "rather … Read the whole story

  • RETAIL
    ComScore: Online Sales Up, Concerns Linger
    by Mark Walsh

    "One has to wonder whether we're at a tipping point for distribution vehicles for coupons as newspaper readers decline and they shift attention to … Read the whole story

  • RETAIL
    Miserable Economy Makes For Happier Customers
    by Sarah Mahoney

    "Despite heavy discounting during the holiday season, the bulk of the improvement in ACSI was actually due to better customer service," writes a professor … Read the whole story