Marketing Daily
Friday, February 20, 2009
  • Culver's Goes National With Oscar Ad

    The marketing effort will also include radio and in-store graphics. The company is also trying its hand at social media and grassroots marketing, having … Read the whole story

  • Who's Using Hair Conditioner?

    1 Laredo, Texas 2 Lexington, Ky. 3 Columbus/ Tupelo/ West Point, Miss. 4 Bowling Green, Ky. 5 Detroit 6 Jackson, Miss. 7 Seattle/ Tacoma … Read the whole story

  • Brands Poised For Engagement During Oscars

    The Academy Awards are called "The Super Bowl for Women," but female ratings have been on the decline. And while it's the second-most viewed … Read the whole story

  • AmEx Gets Real, Offers Rewards Like Gas

    Membership reward members were alerted to the addition of large home appliances through a recent mailing, while the other new program choices were incorporated … Read the whole story

  • New Skyy Flavor Looks To Ride Tiki Trend

    While acknowledging that "this might seem a rather strange time to innovate," Skyy Vodka Senior Brand Manager Jason Daniel says that the brand's "rather … Read the whole story

  • ComScore: Online Sales Up, Concerns Linger

    "One has to wonder whether we're at a tipping point for distribution vehicles for coupons as newspaper readers decline and they shift attention to … Read the whole story

  • Miserable Economy Makes For Happier Customers

    "Despite heavy discounting during the holiday season, the bulk of the improvement in ACSI was actually due to better customer service," writes a professor … Read the whole story