RESTAURANTS
by Karl Greenberg
Italian-themed quick-serve restaurant chain Little Caesars is launching a promotion that includes advertising with Pepsi and Sony Entertainment. The program, "Buzz In to Win," … Read the whole story
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These are the Top 10 DMAs in which live adults who have remodeled their kitchens in the last 12 months: 1 Laredo, Texas 2 … Read the whole story
COMMENTARY
by Jim Lucas
Marketers should be sensitive to these "value tectonics" because both the economy and the retailers have served to revamp the way shoppers/consumers assess value … Read the whole story
RETAIL
by Karl Greenberg
The company is supporting the site's launch this week with an e-mail campaign targeting 15 million customers. There is also a direct-mail piece to … Read the whole story
TECHNOLOGY
by Aaron Baar
The campaign has the working theme, the "Reason Why," although it retains the company's tagline, "Legendary Performance." "Performers all over the world start with … Read the whole story
RETAIL
by Sarah Mahoney
Mintel still forecasts green growth, and expects that while the recession will affect sales through this year, there will be a 19% growth for … Read the whole story
RESTAURANTS
by Karlene Lukovitz
To drive awareness of the promotions and traffic to the dedicated site, Quiznos is using banner ads on a variety of Web sites, its … Read the whole story
MEDIA
by Joe Mandese
For the first time in the 22 years since it has been publishing its annual Communications Industry Forecast, Veronis Suhler Stevenson has issued a … Read the whole story
RESEARCH
by Gavin O'Malley
Keeping in mind the skewed consumer sample, a staggering 75% of respondents to an Epsilon survey reporting purchasing a product online as a result … Read the whole story