Italian-themed quick-serve restaurant chain Little Caesars is launching a promotion that includes advertising with Pepsi and Sony Entertainment. The program, "Buzz In to Win," … Read the whole story
These are the Top 10 DMAs in which live adults who have remodeled their kitchens in the last 12 months: 1 Laredo, Texas 2 … Read the whole story
Marketers should be sensitive to these "value tectonics" because both the economy and the retailers have served to revamp the way shoppers/consumers assess value … Read the whole story
The company is supporting the site's launch this week with an e-mail campaign targeting 15 million customers. There is also a direct-mail piece to … Read the whole story
The campaign has the working theme, the "Reason Why," although it retains the company's tagline, "Legendary Performance." "Performers all over the world start with … Read the whole story
Mintel still forecasts green growth, and expects that while the recession will affect sales through this year, there will be a 19% growth for … Read the whole story
To drive awareness of the promotions and traffic to the dedicated site, Quiznos is using banner ads on a variety of Web sites, its … Read the whole story
For the first time in the 22 years since it has been publishing its annual Communications Industry Forecast, Veronis Suhler Stevenson has issued a … Read the whole story
Keeping in mind the skewed consumer sample, a staggering 75% of respondents to an Epsilon survey reporting purchasing a product online as a result … Read the whole story