Marketing Daily
Tuesday, February 24, 2009
  • Little Caesars Building Rome Day After Day

    Italian-themed quick-serve restaurant chain Little Caesars is launching a promotion that includes advertising with Pepsi and Sony Entertainment. The program, "Buzz In to Win," … Read the whole story

  • Who's Remodeling Their Kitchens?

    These are the Top 10 DMAs in which live adults who have remodeled their kitchens in the last 12 months: 1 Laredo, Texas 2 … Read the whole story

  • Recession, Retailers Are Changing Your Customer

    Marketers should be sensitive to these "value tectonics" because both the economy and the retailers have served to revamp the way shoppers/consumers assess value … Read the whole story

  • Penney Debuts Interactive, Virtual Runway Show

    The company is supporting the site's launch this week with an e-mail campaign targeting 15 million customers. There is also a direct-mail piece to … Read the whole story

  • Artists Tell Of Loyalty To Microphone Brand

    The campaign has the working theme, the "Reason Why," although it retains the company's tagline, "Legendary Performance." "Performers all over the world start with … Read the whole story

  • Economy Begins To Trump Environment

    Mintel still forecasts green growth, and expects that while the recession will affect sales through this year, there will be a 19% growth for … Read the whole story

  • Quiznos Giving Away A Million Subs

    To drive awareness of the promotions and traffic to the dedicated site, Quiznos is using banner ads on a variety of Web sites, its … Read the whole story

  • '09 To See Lowest Growth Rate For Media In 30 Years

    For the first time in the 22 years since it has been publishing its annual Communications Industry Forecast, Veronis Suhler Stevenson has issued a … Read the whole story

  • Email Helps Strengthen Tie To Consumers

    Keeping in mind the skewed consumer sample, a staggering 75% of respondents to an Epsilon survey reporting purchasing a product online as a result … Read the whole story